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“YouthNET 4 News”

The project “YouthNET 4 News” aims at adopting and applying some of the tools and instruments of media, PR and marketing into youth work with the purpose to create a better image of the youth NGOs. Media has great impact on youth activities, youngsters’ perceptions and beliefs, the formation of popular culture.


The partners in the project cooperate to introduce and apply the variety of opportunities that media provides in order to positively influence youngsters in becoming responsible and active citizens by developing their critical thinking and personal, social and professional  skills. Media appears to have an increasing role in the daily life of civil society organisations and in particular of youth organisations as by using appropriately its potential we can reach a wide circle of youngsters, even disadvantaged ones. The project tests and proposes solutions for youth organisations and youngsters how to use different means of media to promote their activities, to access information, to send out messages to the public and raise awareness, to disseminate any type of information and to stimulate their active citizenship and personal development. 

Some of the activities planned are already implemented: a preparation meeting in Greece, a seminar for youth leaders and youth workers in Venice, Italy and a training course for NGO media officers in Vienna, Austria. What follows next is a final event with five media workshops, a press conference and a public discussion in Bulgaria and a production of final publications in paper, video and web-interactive format. All promotional materials (brochures and T-shirts) that are and will be produced, will be disseminated to as many NGOs as possible.
By the end of the project more than 120 participants will be directly involved in the process of implementation of project activities as at least 300 more youth workers and youngsters will be indirectly impacted.
 The project reflects the novelties and innovations in the fields of media, PR and marketing and consequently apply those new tools into youth work. It is crucial for youth organisations to have the appropriate knowledge how to adopt the new media tools with the purpose to promote their activities, attract new members, make their actions more visible and positively impact their target communities.
You can see some of the results from our activities on the blog: and on our own YouTube channel – Youthnet4news.

Official partners of the project:
International Initiatives for Cooperation, Bulgaria
Media Development Center, Bulgaria
Associazione Culturale Il Monastero, Italy
Youthnet Hellas, Greece
United Youth of Europe, Austria
Asociatia “Tinerii Secolului XXI, Romania


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